Essay / 10 November 2025 / By: Distrow Kidd
London Children of the Cult or Hedi Slimane And The Death Of Documentarian Photography
"Hedi Slimane And The Death Of Documentarian Photography" or "Let's Ban Magazines From Using Scene As An Adverb" is an essay written by our resident photographic commentator, Distrow Kidd, on the infamous photo series released by THE FACE. It purportedly captured "fresh faces" who "brought energy to the scene". Granted, the pics were cool, but why does George Rouy have to be there?
Hedi Slimane’s photography has always consisted of two elements: documentary and fashion/editorial. In an era where a large portion of the fashion image world is informed by famous documentary photography from the 1980s-early 2000s (Nan Goldin for Gucci, Simon Wheatley for Corteiz, Nick Waplington for Self Portrait and Diesel, and so on) fashion can cannibalise the documentarian style. Mainstream fashion like Jaded London, Dazed Editorials, or whatever “MINGA” London is, lusts after the documentary photography's 'I was there' swag to commemorate and translate real events.

Slimane usually spends months with his subjects, producing documentary coverage of tabloid-ready libertine-adjacent musical artists from the 1990s and early-mid 2000s. This lifestyle inevitably bled into his design for Dior and YSL. For “New London”, a Slimane shoot for The Face conducted in August, his signature noirish morosity has been revived by a cast of relatively diverse and interesting faces from London’s artistic, musical (or tbh, party) scene: “Singer” Matt Molotov, and Lux and Wolf Gillespie, who are, to quote attendees “Nepo-baby founders of event where baggy jeans aren’t allowed”.
On a related note: in an incredible feat for a photographer, Slimane has progressed recently to photographing several bands that don't even exist (with some notable exceptions). Here are the strained faces of boys holding guitars in a way that will make you say: "He don't got one song where he needs to be doing all this".

Fakemink graces The Face’s cover with the sexiest (and most high definition) image of him to date. The underground rapper who blew to insane levels of fame in less than a year embodies the evolution of the London Recession Rockstar.
For reasons too numerous to go into here, It-Boys are much rarer than It-Girls. When I look at Mink and his cigarette, I can’t help but feel like Hedi has picked him up where he dropped off the agéd Pete Doherty (2007). Instead of being hounded by paparazzi, London’s prodigal sexyboy saviour is readily stalked by all manner of Instagram creepers, ready to disseminate not the shocking behaviour headlines of the indie era, but lore from the DM.


In fact, after the most recent Death of Live Rock Music as We Previously Knew It, visual and auditory tropes of the genre have become appropriated to inform the cultural Frankenstein that is the ‘new gen music scene’. We went from heroin and acoustic guitars thrown out the windows of Camden flats to the rarest supreme jackets, multiple Instagram accounts (and creative aliases) and the re-popularisation of cocaine for a TikTok generation that mainstream media still label as “sober and sensible". There was not a single rap song in the Billboard top 40: a sign of a cultural victory for rap, which fully merged with pop in the 2010s and at the turn of the decade going underground. Wherever underground is.
In terms of ‘documenting’ the city, the tables of cultural capital have turned. I think all the time about something that maybe goes without saying: that young musicians don’t really need photographers to succeed. The photographer in this equation is not someone who brings new information and personalities to light- that responsibility has been internalised to the artists themselves. Authority is what is conferred, the alternative aesthetic aristocracy is affirmed.
The clouted are figures that have been built from a combination of, variously: inaccessible wealth, aesthetic dissolution and small luxury brand sponsorship. So when we factor in the knowledge that a fair few members of this scene are quite literally children of the previous generation of stars Hedi would’ve photographed, and largely follow suit after their parents' public image, things get meta-freudian.
What separates Hedi’s images now from then is a wave of apathy fuelled by the importance of image over history and acceleration over action. Now, there’s this idea that as long as we can keep up the hype, it might turn into to something solid.


A side note: the nepotism criticism can be applied internationally. London is still the most interesting major city in the world right now, despite, or perhaps because of having 'no cool bars or no cool clubs', according to one Ike Clateman. Artist and trend forecaster Sean Monahan's article on the New Lost Generation of Americans in Paris follows the money and misses out London, perhaps because despite pointing to the fact that mapping out the geography of what's hot kills it, he can't resist doing it: 'The people you wanted to avoid were at La Perle, not Clandestino. The people you wanted to run into were at La Palette, not Funny Bar... Gutter snipes lived in Pigalle, not Bushwick. All of this – it goes without saying – is not supposed to be said. By mapping what is cool, you murder it.' Something to bear in mind in the gloom is that the lack of good spots is what keeps the beauty and the mystery of London. It's the psycho-geography version of the Dark Forest theory of the internet.
Without having any cool bars in London, it becomes difficult for photographers like Slimane to gain access to interesting subjects on street level without them already being connected to his world in some way. Although these images are visually striking, it is difficult for this project to escape the massive shadow cast by his previous books and anthologies: London: Birth of a Cult(2005) or Rock Diary(2008), Portrait of Performer series (2007- ongoing). How is he supposed to access something that is not just a residual aftereffect of a world that is still climbing up to him?

Fakemink points out in his interview that “2025 is the age of…nostalgia”. And I think that sums things up pretty well. On the front page of the issue in clear and cutting text is written: “Love today before it ends”, but it seems that today has already ended. Isn’t that the point?



























































